It was found that 60% of travel demand during the Chuseok holiday was family and group travel. This is far above the annual average of 35%.
Early-planned travelers booked long-haul trips using the holiday, which lasts for up to 10 days on record, but demand for travel searches shifted clearly to short-haul and domestic travel in early September, according to Hotels.COM data.
Travel destinations that can be traveled by short flight or driving are emerging as ideal options for multigenerational families preparing for a last-minute Chuseok trip.
Japan is leading the last-minute rise in overseas travel searches. A comparison between August 12-25 and September 2-15, 2025 showed an increase of 60% in Fukuoka and 35% in Kumamoto.
During the same period, Vietnam’s Hoi An also showed a 50% increase. Hong Kong (+35%) is recovering, while Taipei (+15%) in Taiwan recorded relatively modest growth.
In Korea, searches for Seoul (+100%), Gyeongsang (+75%), Busan (+75%), and Gangwon (+40%) have increased significantly.
Reflecting this trend, HotelsCom selected △ Kumamoto △ Gangwon △ Busan △ Hoian as the destination for this Chuseok family trip. From hot springs to resort-type recreation, each travel destination offers a special attraction to travelers of various generations.
Four recommended family destinations for the Chuseok holiday
Kumamoto, located in the center of Kyushu, is a travel destination with rich cultural heritage and family-friendly charm.
The average temperature in October is 14~24℃, which is an ideal destination for families who want to enjoy a fresh autumn trip without long travel.
Adults can enjoy a leisurely rest at Kurokawa Hot Springs, and children, grandmothers, and grandfathers can experience Kumamon and have a special time with the whole family in the mountain scenery.
Kumamoto, with its thick soup of donkotsu ramen and a warm atmosphere, is perfect for family trips that many generations go together.
The recommended accommodation is The Blossom Kumamoto. It has a 9.6 rating for Hotels.Com users and is located in Nishi-ku, Kumamoto.
It is a family-friendly hotel with a tranquil indoor large bath, hot spring service, and a cozy restaurant. Every day, housekeeping services and free cribs are provided so that all generations can enjoy comfortable and relaxed accommodation.
Hoi An, Vietnam’s representative cultural heritage city, is emerging as a resort-type resort for this Chuseok family trip.
The average temperature in Hoi An in October is 24~28℃, so it is good to enjoy travel. Hoi An, with its rich cultural charm and recreation enjoyed at boutique resorts, is the perfect resort for generations to spend a special time together.
Located near Hami Beach, Wyndham Hoyan Royal Beachfront Resort & Villa has two outdoor swimming pools, a dedicated beach, a kids club and a full-service spa, providing an environment for families to enjoy and relax on vacation.
Careful consideration for family travelers, such as free accommodation for children and childcare services, stands out, and you can enjoy free breakfast and various dining options together.
Gangwon Province is one of Korea’s leading hot spring destinations, boasting magnificent mountains and quiet coastline.
The average temperature in October is 12-15℃, so it is perfect for the whole family to relax at the Five Color Hot Springs and Deokgu Hot Springs after enjoying the beautiful autumn leaves of Mt. Seorak.
Gangwon-do, which combines a beautiful mountain drive course, abundant local food, and a spa experience to help recovery, is a healing destination where all families, from grandparents to parents and children, can be satisfied together.
Park Roche Resort & Wellness, located near Jeongseon Alpine Stadium and Gariwangsan Cable Car, has an outdoor spa tub, swimming pool, and sauna facilities.
With restaurants, family-oriented wellness programs, and relaxed room space in the resort, it is suitable as an autumn resort that encompasses generations.
Busan, a representative port city in Korea, is in the spotlight as a resort-type resort as well as a family travel destination with a vibrant coastal city atmosphere and a variety of things to enjoy.
The mild coastal climate in October is ideal for family travel with all generations. Grandmothers and grandfathers can take a leisurely walk along Haeundae and Gwangalli beaches, parents can explore the colorful alleys of Gamcheon Culture Village, and children can enjoy the refreshing coastal atmosphere.
Grand Chosun Busan overlooks Haeundae Beach, has an open ocean view, a spa to help recharge, and two dining areas offering Korean food and dishes from all over the world.
It is an attractive option for travelers who want to relax as well as family trips due to its excellent access to a children-only swimming pool and coastal drive.
Hotels.COM is holding a Chuseok sale so that family travelers can plan a meaningful trip this Chuseok.
The sale will continue until Oct. 20, offering 25% or more discounts on select hotels at home and abroad. Travel is available until March 31, 2026.
In addition, an additional 12% discount will be applied if you enter the code FALL12OFF when booking some hotels on the Hotels.Com mobile app until October 15.
