‘Wellness‘ is one of the biggest buzzwords in travel right now.
From high-end spa retreats and bougie off-grid escapes, to camping holidays focused on rest and relaxation, everyone wants to incorporate a bit of wellness into their holiday.
And now, it has hit the skies, too.
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Starting from next month, long-haul passengers on Fiji Airways flights to the USA will have access to its brand-new FlyWell programme.
Specifically designed to improve the well-being of both passengers and crew, it features wearable technology, mental performance drinks, red light therapy, and electromagnetic protection.
Everything is science-backed and designed to help accelerate recovery during long-haul travel.
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“FlyWell was born from a simple belief – that the journey should be part of the experience, not something guests need to recover from once they land,” MD CEO of Fiji Airways, Paul Scurrah, told nine.com.au.
“Each product has been carefully selected to help guests arrive at their destination feeling rested, energised, and at their best.”
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The products will initially be offered to Business Class guests – complimentary onboard for the first two months and available for sale in the third month.
Once on board, guests will be given a ‘wellness menu’, from which they can choose the items that best suit their needs.
One option is a device worn on the lower leg which helps promote circulation, reduce fatigue and accelerate recovery during long-haul travel.
Guests will also have access to Sunset Lenses, glasses that aim to help regulate light exposure in the aircraft cabin to support natural sleep cycles and encourage rest in-flight.
The Fiji Airways Premier Lounge is also a target of FlyWell. Electromagnetic field protection will be installed to mitigate exposure from devices like phones, laptops, and WiFi, which can impact your nervous system.
The program has been designed with the help of Da Rulk, a performance and recovery expert who has worked with elite athletes and celebrities.
“The goal is simple: give people practical tools that support the body while they travel,” Rulk told nine.com.au.
Wellness is increasingly becoming a huge consideration for travellers. The global wellness tourism industry is predicted to be worth around $1.35 trillion in 2028 – more than double what it was just two years ago.
It can be as simple as a ‘do nothing’ trip, which is a big trend in travel this year.
Instead of packing your itinerary full of activities, they’re about treating your vacation like an actual holiday, where you take a break from real life.
This could include lying by the pool in a beachside resort, heading off-grid to a cabin in the woods, taking a reading holiday with friends, or choosing to holiday in a small town rather than a city.
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