NEWS FLASH

The flag carrier of Saudi Arabia, Saudia, has appointed a General Sales Agent (GSA) for both Europe and the Western Balkans market. Discover the World will act as an authorised third-party representative for the company, focusing on local sales and marketing. Nikola Duduković, Head of Discover the World West Balkans, said, “With Saudia’s expanding global network and growing interest in Saudi Arabia as a destination, we see great potential for new travel opportunities and stronger connections between our markets. We look forward to supporting Saudia’s growth and bringing the airline’s world-class service and hospitality closer to travellers in the region”. Saudia currently does not directly serve any market in the former Yugoslavia.