In September 2025, the brand unveiled the second chapter of The Butler Did It, filmed at Raffles London at The OWO starring and Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger and Amalie Gassmann. Complementing the campaign is a new initiative — The Butler Did It Experiences, bespoke packages curated by Raffles Butlers to spotlight the cultural richness of each destination in a singular way. “We’re here to create the Raffles magic with glamour and style,” said Acar. “Here, almost nothing is impossible.”
WEAVING THE MAGIC
Having worked at Four Seasons, Harrods and the Ritz Paris, Acar is steeped in the world of luxury. He also served as the general manager of Royal Monceau – Raffles Paris, so he knows what makes the brand stand taller than other luxury hotel players. “I lived and breathed it every day,” he said of the drive to show guests the utmost level of care.
When I asked him for a particular example of going above and beyond, a smile spread across his face. “I had a loyal client from the US and the team was looking for ways of how to make his stay special,” he said. “The hotel hadn’t seen him in six months, and you know, preferences can change frequently.” The team began researching and monitoring social media, but it wasn’t until the day before the guest arrived that inspiration finally struck. “The guest posted on Twitter about how the flight he was on between New York and didn’t have Diet Coke, which was his favourite,” Acar shared. A lightbulb went off.
The moment the guest stepped off the plane, a butler was waiting with a silver tray and an ice-cold Diet Coke. “Not that he wanted to drink that at 7am, but it’s the thought that counts,” he said with a laugh. “It shows that we are listening.” From there, the guest was whisked through a private lane at the airport and straight to the hotel.
