KUALA LUMPUR- Malaysia Aviation Group has unveiled an ambitious five-year roadmap designed to elevate Malaysia Airlines (MH) into the Skytrax Top 10 Global Airlines by 2030, marking a decisive shift from post-restructuring recovery to disciplined expansion.

The strategy, branded as Long-Term Business Plan 3.0, was presented at a media briefing in Petaling Jaya and sets clear performance, fleet, and revenue targets for the 2026–2030 period. Malaysia Aviation Group aims to translate its operational recovery into global brand recognition while strengthening Malaysia’s role as a regional aviation hub.

Malaysia Airlines strategy

Long-Term Business Plan 3.0 represents a strategic pivot for Malaysia Aviation Group, following a restructuring completed in 2020 that removed more than RM15 billion in liabilities and eliminated RM10 billion in legacy debt.

Group managing director Datuk Captain Izham Ismail said the group has moved beyond stabilisation and is now prepared for scaled growth anchored in financial discipline.

Since the launch of its previous business plan, the group has delivered three consecutive years of operating profit and two years of positive net income after tax.

Customer satisfaction has also improved, with the group’s Customer Satisfaction Index reaching 84 percent year-to-date, up from 80 percent in 2024.

Fleet and network

Fleet modernisation forms a central pillar of the plan, underpinning both service quality and network expansion.

Over the past five years, Malaysia Aviation Group has inducted 22 next-generation aircraft while expanding regional connectivity through new ASEAN routes and operational realignment within its portfolio.

Looking ahead, the group plans continued investment in 40 Airbus A330neo aircraft, 43 Boeing 737-8s, and 12 Boeing 737-10s.

These investments support a long-term objective of operating a modern mainline fleet of 116 aircraft by 2035, while enabling capacity growth of more than 50 percent at an average annual rate of 8.5 percent.

The strategy also includes deeper partnerships to extend Malaysia Airlines’ global reach to more than 1,100 destinations worldwide. This expansion supports Malaysia’s ambition to reinforce its position as a key Asia-Pacific transit and connectivity hub.

Revenue diversification

Beyond passenger operations, Long-Term Business Plan 3.0 places strong emphasis on revenue diversification across the wider aviation ecosystem.

Non-airline revenue accounted for 18 percent of group revenue in 2024, supported by expanded maintenance, repair and overhaul capabilities, cargo operations, and in-flight catering services.

The plan targets more than 60 percent growth in third-party revenue across aviation services, alongside a goal to double overall group revenue to above RM24 billion.

Malaysia Aviation Group also plans to reinforce operational leadership through talent development, structured upskilling, and adoption of best-in-class operational practices.

Bottom Line

Malaysia Aviation Group’s five-year plan outlines a clear path to reposition Malaysia Airlines as a premium Asia-Pacific carrier with global recognition.

By combining fleet renewal, disciplined capacity growth, diversified revenue streams, and improved customer experience, the group aims to convert its financial recovery into sustained competitiveness and a Skytrax Top 10 ranking by 2030.

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