Air Serbia sees 2027 as an important year, during which it will celebrate the centenary of aviation in the country, while Belgrade will host the specialised Expo exhibition, from May 15 until August 15, which is expected to generate additional traffic. “As the official airline carrier and partner of Expo 2027, we are also considering the introduction of dedicated charter services. We are in contact with the Government of the Republic of Serbia regarding interest in specific markets. For us, this is more than just an event, it’s a global marketing opportunity”, the carrier’s CEO, Jiri Marek, said recently. The airline has two Airbus A330-200 aircraft in a special livery promoting the event, while the rest of the fleet is in the process of receiving stickers advertising the four-month exhibition.
In 2027, the airline will also celebrate a hundred years since the establishment of the country’s first national airline Aeroput. “We will mark 100 years since the founding of Aeroput in 1927, whose legacy we carry as its successor”, the CEO noted. The airline is looking at ways to inter-promote both events. “The impact of Expo goes beyond its three-month duration, attracting visitors even after the event through word of mouth. As the national airline, we see this as a great chance to bring global attention to Serbia while carrying many of these visitors ourselves. Global events bring immense opportunities, especially for a small country like Serbia, which remains unfamiliar to many”, Mr Marek said.
