Parle Industries shares hit the 5 percent upper circuit limit for the fourth straight session on Monday amid continued buying interest triggered by social media buzz linked to ‘Melody’ candies.
The stock has gained nearly 20 percent over the last four trading sessions following back-to-back upper circuits. The company’s market capitalisation has risen to nearly Rs 30 crore.
The rally in the stock came despite a clarification issued by Parle Products, the maker of Melody chocolate toffee, stating that it has no connection with Parle Industries.
“There is a listed company by the name Parle Industries. It is a separate company, and we have nothing to do with them. I think people are mistaken by the fact that this company also has the name Parle in their company name, which is a construction company. Due to people confusing that company with Parle Products, you are seeing traction in the stock of that particular company,” Mayank Shah, Vice President of Parle Products, said.
— ANI (@ANI) May 20, 2026
Buying interest in the stock emerged after a viral video on social media where Prime Minister Narendra Modi gifting ‘Melody’ candies to Italian Prime Minister Giorgia Meloni during his recent visit to Italy.
Meloni later shared a video of their interaction on social media.
— Giorgia Meloni (@GiorgiaMeloni) May 20, 2026
Parle Industries, however, has no association with Melody candies or Parle Products, the privately held FMCG company behind brands such as Parle-G, Melody, Monaco, KrackJack and Hide & Seek.
Mumbai-based Parle Industries is engaged in infrastructure and real estate development and also manages paper waste recycling operations.
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