The spirit of California legends and stunning destinations are cruising through Australia in August – returning to Club California’s golden roadshow. The flagship event is tailor-made for travel advisors, product managers and other key trade personnel where California’s free spirit and diversity will be felt in Brisbane, Sydney and Melbourne. It’s an incredible chance to get to know the California travel community (and have a ton of fun doing it) with glitter makeovers, drag queens and some amazing prizes.

A Celebration of California’s Spirit

The 2025 Club California Roadshow, fittingly titled “Play Your Way” is a high-energy ode to California’s legendary culture. We expect this event to thrill participants with a blend of educational sessions, interactive play and, let’s face it, lots of FUN! Not all will not only gain an exclusive look into what are the hottest travel destinations in California, but they’ll also have the chance to network with some of the state’s top tourism boards and attractions.

Seasoned California Pro or California Newbie Each of these programs are designed to help you sell more California and inspire your clients to discover California magic in a whole new way!

What Does Club California Have To Offer?

Glitter Makeovers & Drag Performances

Club California is a destination with a focus on energy and color. Dress code? Bold, bright, and fabulous! Guests are invited to unleash their inner sparkle, with glittery attire and makeovers throughout the night. Drag makeovers, will also be on hand to help guests shine out, with the bonus of a live drag performance to help revellers get in the mood Party mood.

The best dressed attendee at every show will win a $500 Visa Gift Card. Whether you’re in sequins, neon hues or the jazziest thing in your closet, it’s your moment to shine so be sure to bring your A game.

The Ultimate California Road Trip Sweepstakes

Easily one of the most thrilling parts of the event will be the Ultimate California Road Trip giveaway valued at nearly $10,000. The grand prize also includes round-trip flights to California courtesy of United Airlines, a car rental from Alamo, and luxurious accommodations in several of California’s most popular locations, such as, Marina del Rey, San Diego, Santa Cruz and Yosemite Madera County. From iconic beaches to breath-taking national parks, the winner will enjoy a VIP experience spanning these fantastic areas of natural beauty, courtesy of the trip.

This epic prize will star at every roadshow city, meaning that each audience in Brisbane, Sydney and Melbourne will have the chance to win this smokin’ road trip experience. Spanning everything from the stunning beaches of Santa Monica to Yosemite’s soaring treetops, the Ultimate California Road Trip strips the entire state down to its impressive essence.

California’s Top Destinations and Travel Icons

The roadshow will feature presentations and sessions from representatives of California’s top travel destinations, such as Los Angeles Tourism, Universal Studios Hollywood, Visit Greater Palm Springs, Santa Monica Travel & Tourism, Visit San Diego, Yosemite Madera County, and more. Travel professionals will get the latest updates on what’s new and exciting in California, including the best experiences, packages, and travel opportunities that can help boost their business.

In addition to the traditional destinations, attendees will also get the opportunity to learn about lesser-known gems, from the cool coastal vibe of Santa Cruz to the lakeside charm of Lake Tahoe. These insights will be invaluable for anyone looking to offer their clients a unique Californian experience.

Networking and Fun

Club California isn’t just about learning—it’s also about connecting and having fun. With over $30,000 in prizes up for grabs, along with free food and drinks, attendees will have plenty of opportunities to network with peers and California’s tourism representatives. Whether you’re meeting new contacts or catching up with old colleagues, the event will provide a lively and engaging atmosphere that encourages collaboration and creativity.

Exclusive Prizes and Spot Giveaways

In addition to the Ultimate California Road Trip, there will be spot prizes awarded throughout the evening, including Visa Gift Cards, California-themed merchandise, and exclusive experiences. The chance to win fantastic prizes will keep the excitement high, making every moment of the night feel special.

Event Details

The Club California Roadshow will be held across three cities in Australia:

• Brisbane:
  Date: Monday, 11 August 2025
  Venue: MOFO Rooftop, Level 15, 275 Grey St, South Brisbane, 4101
  Time: 5:30 PM – 8:45
• Sydney:
  Date: Tuesday, 12 August 2025
  Venue: Universal Sydney, 85-91 Oxford St, Darlinghurst, 2010
  Time: 5:30 PM – 8:45 PM
• Melbourne:
  Date: Wednesday, 13 August 2025
  Venue: Vintage Garage, 323 Smith St, Fitzroy, 3065
  Time: 5:30 PM – 8:45 PM

Dress Code: Glitter and Colour

As a nod to California’s flamboyant culture, the dress code for this event is simple: bold, bright, and fabulous. Bring your brightest outfits, neon hues, or most sparkling attire—think glitter, sequins, and everything that shines. Drag makeovers will be available for anyone looking to add extra sparkle to their look, and the best-dressed guest in each city will win a $500 Visa Gift Card. So, let your imagination run wild and shine like the California sun!

How to Register

Tickets for Club California are free but highly limited. The event is strictly for travel trade professionals in the leisure, wholesale, corporate, and entertainment sectors, and each person is limited to one ticket. To secure your spot, make sure to RSVP in advance. Only California STAR graduates are eligible for prizes, so complete your training and bring proof to the event!

Final Thoughts: An Unmissable Experience

Club California is more than a party. It’s a tribute to the energy, creativity and charm of California. And whether you want to up your product knowledge or just have a good time, are in the mood for a drag performance or you want to win a fabulously high-end prize, Club California has it all – and much, much more. Featuring all the glitz and glam, with the opportunity to win the Ultimate California Road Trip, you don’t want to miss this event on your 2025 calendar. Be sure to RSVP to join in on the fun so you don’t miss a great night!