Hersheypark amusement park and Shaquille O’Neal have announced a first for Hersheypark – an immersive overlay of Laff Trakk coaster as part of its Hersheypark Halloween seasonal event and Dark Nights haunt experience, which runs for eight weekends from Friday, 12 September through to 2 November.
Unique Halloween experience at Hersheypark
As part of this Halloween experience, the United States’ first glowing indoor coaster, Laff Trakk, will evolve into the All-New Shaq-A-Licious Laff Trakk.
The Shaq-A-Licious Laff Trakk experience takes inspiration by the popular Shaq-A-Licious XL Gummies, created in partnership with The Hershey Company.
“We’re taking the flavour and the fun of my Shaq-A-Licious XL Gummies and blowing it up into a larger-than-life adventure,” said Shaquille O’Neal. “From the second you step inside; this ride brings non-stop energy and laughs.”
Furthermore, this unique partnership between Hersheypark and The Hershey Company merges the Park’s thrills with the fun and flavour of the Shaq-A-Licious brand, featuring glowing visuals, amped-up audio and immersive graphic displays that capture the candy’s playful spirit.
The themed overlay of Laff Trakk includes graphics, lighting and enhanced audio-visual treatments, including curated voice over provided by Mr. O’Neal, marking the first-of-its-kind coaster overlay at Pennsylvania’s largest amusement park.
O’Neal is one of the world’s most successful athletes-turned-businessmen, with accomplishments on and off the court that have made him a highly sought-after consumer brand. Guided by his signature “Business of Fun” mantra.
Shaq brings his larger-than-life personality to every venture – as an entrepreneur, sports analyst, DJ, restaurateur and brand ambassador. His recent collaboration with Hershey on Shaq-A-Licious XL Gummies is a true reflection of that spirit, with Shaq personally involved in developing the candy’s unique shapes and flavors.
“Bigger, bolder, XL ride”
“We are thrilled to collaborate with Shaquille O’Neal on a one-of-a-kind ride experience you can only find at Hersheypark Halloween and Dark Nights,” said Vikki Hultquist, Vice President of Hersheypark and Entertainment Operations.
“Get ready for a bigger, bolder, XL ride through a Shaq-ified world of giant glowing gummies, bass-pumping beats and over-the-top fruit-flavoured mayhem at Shaq-A-Licious Laff Trakk.”
Hersheypark will further activate this brand partnership with new food and beverage offerings and exclusive retail through Hersheypark Halloween.
As part of Hersheypark Halloween and Dark Nights, guests can experience five haunted houses, including the all-new Kill ‘N Fill Garage haunted house, four scare zones with the new Path of Shadows: Coven’s Curse scare zone, 50 attractions and dark coaster rides, Hershey’s Trick-or-Treat Trail and more – all included with a Hersheypark Halloween ticket.
The seasonal event will also feature exclusive culinary creations, including the return of the popular Hersheypark Halloween Tasting Pass and Avenue Of The Afterlife path with themed food and drink offerings and live entertainment.
Images: Hersheypark
