Almost a third are choosing destinations where the weather is milder.

Ms Piercefield-Holmes is among them. She has returned to Greece with her family since 2023, but only during the cooler months of October and May – during the summer, the family still travel but take a different approach. “We go [somewhere] where it isn’t as hot and can plan different activities like hiking and sightseeing,” she explains.

The family are not alone. Simon Calder, a journalist and broadcaster on BBC’s The Travel Show, says that a number of travel agents have observed some families choosing to take their main holiday over Easter, rather than during the summer.

So could this all become a growing trend? Indeed, a recent survey of 2,000 British adults conducted by the travel insurance company Insureandgo found that three in four think some European holiday destinations will be too hot to visit within the next five years.

Bas Amelung, a professor in environmental systems analysis at Wageningen University, says that certain parts of Europe might become too hot for many in the future. “Countries such as Spain, France, Italy, Greece and Turkey that currently attract the traditional ‘sun and sand’ summer tourists are likely to become too hot for comfort in the summer,” he says.



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