Pop Mart executives revealed their optimistic outlook on Wednesday for incorporating the company’s proprietary art toys into animated films and theme park attractions. The Labubu doll, among others, stands as a potential star in this new venture.

During a conference with analysts, held in the wake of Pop Mart’s record-breaking half-year results, executives disclosed plans for further geographic expansion. Focused on emerging markets, the expansion strategy includes regions such as the Middle East, Central Europe, and Central and South America.

This strategic move aims to leverage Pop Mart’s successful product lineup and expand its global footprint, reflecting a growing interest in both cultural and geographic diversity.

(With inputs from agencies.)