With the newest campaign, which stars the dynamic duo of Carrie Bickmore and Tommy Little, Queensland, one of Australia’s most beautiful travel destinations, is poised to win over both locals and visitors. The Pacific Coast Way Drive, also known as Australia’s Holiday Highway, is being promoted by their show, Carrie and Tommy, in collaboration with Tourism and Events Queensland (TEQ), the state’s tourism sector, and Dentsu Queensland. The goal of the Wheely Good Adventure campaign is to encourage Australians to take this famous road trip and explore Queensland’s breathtaking coastline.

Carrie and Tommy will broadcast their popular Drive show from a motorhome from Monday, September 22, to Thursday, September 25. The road trip will pass through four of Queensland’s most scenic areas, providing listeners with a singular chance to take in the area’s natural beauties. Queensland’s pristine beaches, seaside towns, and internationally recognised natural landmarks are all celebrated here.

The Pacific Coast Way: Queensland’s Hidden Gems

The Pacific Coast Way is a legendary road trip stretching from the Gold Coast to the Whitsundays, weaving through some of Australia’s most celebrated beachside destinations. This stretch of coastline is packed with rich history, stunning landscapes, and vibrant local cultures.

During the Wheely Good Adventure campaign, Carrie and Tommy will broadcast live from various Queensland locations, including the stunning K’gari (formerly Fraser Island) and Kingfisher Bay on the Fraser Coast, the lush Sixty6 Acres on the Sunshine Coast, Sandstone Point in Moreton Bay, and the serene Tallebudgera Creek on the Gold Coast. These locations provide the perfect backdrop for the road trip, each offering its own distinctive charm and opportunities for adventure.

But this campaign isn’t just about visiting famous spots. Carrie and Tommy will also dive deeper into the lesser-known gems along the Pacific Coast Way, spotlighting destinations like the Whitsundays, Townsville, Gladstone, and Mackay. Listeners will also hear about Sealink, a company that connects some of the islands along the Pacific Coast Way, further enriching the experience for anyone planning a trip to this region.

The Power of Storytelling in Promoting Queensland Tourism

The campaign offers much more than just travel advice; it provides a deeply immersive experience for the listeners. Carrie and Tommy’s dynamic personalities are perfect for storytelling, capturing the essence of the road trip and bringing Queensland’s landscapes and experiences to life. This is a prime example of how partnerships can build authentic connections with the audience while promoting regional tourism. By leveraging the energy and excitement of a popular radio show, the campaign aims to not only generate awareness but also inspire people to make Queensland their next holiday destination.

Throughout the week, listeners will also have access to daily on-air content that highlights a range of Queensland regions, from the Gold Coast to the Whitsundays. The diversity of content reflects the wide appeal of Queensland’s coast – whether it’s adventure-filled activities like surfing and hiking or more relaxed beachside experiences, there’s something for every type of traveller.

Engaging Audiences Through Interactive Competition

As part of the Wheely Good Adventure campaign, a listener competition will be held, offering a fantastic prize of a $5,000 Queensland holiday. This competition is expected to further engage the audience, providing an additional incentive to follow the live broadcasts and connect with the destination in a more personal way. The prize allows one lucky listener to experience Queensland firsthand, visiting the destinations featured on the show.

The competition and on-air content are designed to generate excitement and drive tourism to Queensland. By inviting listeners to engage with the campaign, the collaboration between Carrie & Tommy, TEQ, and Dentsu Queensland ensures that the Pacific Coast Way is brought into the homes and minds of Australians all over the country.

A Collaborative Approach to Regional Marketing

This campaign represents a collaborative effort between multiple organisations, each contributing their expertise to showcase Queensland in the best possible light. Tourism and Events Queensland (TEQ) is playing a pivotal role in promoting the region’s diverse offerings, aligning with the state’s commitment to supporting local tourism operators. Dentsu Queensland is further enhancing the campaign with its integrated marketing approach, ensuring that the message reaches a wide national audience.

By combining the star power of Carrie & Tommy’s radio show with the extensive marketing reach of TEQ and Dentsu Queensland, the campaign is poised to make a significant impact. The broadcast not only promotes tourism but also strengthens regional ties, encouraging both local and international travellers to explore Queensland’s spectacular coastline.

Impact and Benefits for Queensland’s Tourism Industry

The Wheely Good Adventure campaign provides valuable publicity for Queensland’s tourism industry, showcasing the diversity and natural beauty of the region. By connecting Queensland’s regional operators and tourism destinations, the campaign promotes the state as a must-visit location for both Australians and international travellers. The use of storytelling, live broadcasts, and a competition creates a comprehensive marketing strategy that offers lasting benefits for local tourism businesses.

This collaboration exemplifies the effectiveness of integrated partnerships in driving tourism. As more Australians seek to explore their own backyard, campaigns like this offer a dynamic and engaging way to experience all that Queensland has to offer. The success of this initiative may inspire similar future partnerships, contributing to the long-term growth of Queensland’s tourism industry.

Why You Should Plan Your Road Trip Along the Pacific Coast Highway

There has never been a better moment to visit Queensland. Whether you’re driving through coastal rainforests, lounging on golden beaches, or taking in the lively local culture, the Pacific Coast Way offers a wide range of experiences that will leave you with lifelong memories. There is something for everyone in this area, from the Whitsundays to the Gold Coast. The Wheely Good Adventure campaign will surely encourage many Australians to get on the road and find their own slice of paradise, especially with Carrie and Tommy at the forefront.

Listeners will develop a fresh appreciation for Queensland’s pristine beauty and the delight of road-tripping along Australia’s Holiday Highway by tuning into Carrie & Tommy and sharing in their excitement of their motorhome adventure.