Air Serbia continues to view Miami as a strong candidate for future expansion. While recent focus has shifted toward the newly announced seasonal Toronto service for summer 2026, the airline says Miami remains high on its list of priorities in North America. “Growth in operations must stem from thorough analysis and realistic assessments that allow long-term planning and sustainable network expansion. Miami is the next point in North America where we see potential to expand our operations in the near future”, CEO Jiri Marek said. Should it materialise, the route would become Air Serbia’s fourth destination on the continent, after New York, Chicago and Toronto.
Speaking to the “Cord Magazine” about its long-haul operations, Mr Marek noted, “In the upcoming summer season, we plan to operate seven weekly flights to New York, three to Chicago, and two each to Toronto, Shanghai and Guangzhou. Every new route opens additional business opportunities, supports tourism growth and strengthens the links between markets, people and knowledge. The expansion of our long-haul network further consolidates our position on the global aviation map”. He added, “Connecting Serbia and Canada after more than three decades is a historic milestone – the result of strategic route development and a direct response to market demand. Toronto is one of the world’s major hubs, home to a large diaspora from across the region, and we are one of the few airlines in Southeast Europe to offer direct services to Canada, which will also host the FIFA World Cup next year. I believe we have chosen the right time and the right direction for development, as this decision goes beyond business considerations alone – it is driven by both emotional and economic synergy”.
Mr Marek noted there are several considerations that must align before a final decision can be made on services to new far-away destinations. “Long-haul development depends on a number of interrelated factors – from market potential to available resources. Market positioning and passenger trust are equally important in that process”.
Earlier this year, Emir Pineda, Director of Marketing and Air Service Development at the Miami Dade Aviation Department, said the new service from Belgrade could be announced by the end of 2025 or early 2026. Last month, the Serbian government approved the opening of a Consulate General in Miami, a move expected to support growing travel and business links with Florida.
