Air Serbia plans to further expand its network next year when it marks the centenary of Serbian aviation. Speaking at the Belgrade Tourism Fair, the carrier’s CEO, Jiri Marek, said, “Air Serbia will mark its centenary next year, and in 2027 we expect to introduce new additions to our route network. With more than 100 destinations already served, including charter operations, every new route is another milestone for us. We are constantly seeking new passengers and carefully assessing which destinations can help us attract them, as well as what additional benefits and services we can offer to enhance their travel experience”.
Commenting on potential new services, Mr Marek noted, “With more than 100 destinations already in our network, the number of untapped markets is becoming increasingly limited, yet for this year we have identified seven additional routes set to be launched. People sometimes think that we throw darts at a map to decide our next destination. However, that is not the case. We select destinations carefully, based on detailed analysis of market potential and demand. Aviation has always been a driver of economic growth. When the economy performs well, demand for air travel increases, and each year we continue to expand in order to help foster new cultural ties and strengthen connections between people”.
Mr Marek noted that Air Serbia will place a strong emphasis on enhancing the customer experience in the period ahead. Alongside the introduction of a new frequent flyer programme, the airline will also roll out onboard activity packs for younger passengers, featuring toys and games to keep them entertained during the flight. During the first two days of the Belgrade Tourism Fair, Air Serbia sold more than 800 tickets, marking a 40% increase compared to the same period last year. The airline has been offering a 25% discount on all tickets to any destination and for any travel period, provided they are purchased in person at the fair.
