NEWS FLASH
Air Serbia plans to launch its new in-house loyalty program in March 2026 to replace Etihad Guest. The carrier has inked an agreement with the US-based Loyalty Juggernaut (LJI), a customer engagement and loyalty technology company that specialises in helping airlines design, build and run advanced loyalty ecosystems. Its platform uses real-time data, personalisation and interoperability across partners to create more dynamic and high-value loyalty programs for both consumers and enterprises. Among airlines that utilise Loyalty Juggernaut are Emirates, WestJet and Viva (formerly known as VivaAerobus). As part of the partnership, Air Serbia will implement LJI’s GRAVTY software platform, which will serve as the foundation of its new loyalty program.
Earlier this year, Air Serbia and Visa signed a cooperation agreement to issue a new co-branded card as part of the carrier’s upcoming frequent flyer program. One of the key advantages of Air Serbia’s new loyalty program will be the ability to also collect points through activities other than travel.
