DUBAI- An influencer’s video filmed in Emirates (EK) business class has triggered debate about appropriate passenger behavior during flights. The clip shows him waking up shirtless while documenting his onboard routine.

The video was reportedly filmed on an Emirates Airbus A380 flight operating between New York and Milan, drawing strong reactions online regarding inflight etiquette and influencer content, OMAAT flagged.

Emirates Business Class Passenger Sleep Shirtless

The influencer, who has a large social media following, shared footage of himself waking up shirtless in Emirates business class before heading to the lavatory and later enjoying breakfast service onboard. The video aimed to showcase a premium cabin experience while adding humor and personality.

Online reaction was largely negative, with many viewers stating that removing clothing in shared cabin spaces is inappropriate, regardless of seat class. Business class cabins offer lie-flat seats but still remain communal environments where passengers expect basic standards of public conduct.

Airline etiquette guidelines generally encourage passengers to remain appropriately dressed at all times, as cabin crew and fellow travelers share the same space. Privacy in business class is limited compared to fully enclosed first class suites.

Privacy Versus Public Cabin Space

Certain first class cabins offer enclosed suites, where personal privacy is significantly higher. In such private settings, actions unseen by other passengers become personal choices rather than public behavior concerns.

However, business class cabins, including Emirates’ A380 configuration, maintain open layouts where passengers and crew can easily see one another. Actions filmed for social media can also unintentionally disturb others, especially if bright lighting or repeated filming occurs.

Observers noted that the video appeared staged, suggesting the influencer may have removed his shirt briefly for content creation rather than actually sleeping that way throughout the flight.

Influencer Culture and Airline Travel

Social media content creators increasingly film travel experiences to attract viewers, often adding humor or shock value to stand out. While many travel videos promote airline products positively, controversial scenes tend to attract more engagement.

In this case, no passenger complaints or airline intervention were reported, and the act itself did not appear to disrupt cabin operations. The situation instead highlights the tension between personal content creation and shared travel etiquette.

Bottom Line

The Emirates business class video sparked criticism mainly due to perceived cabin etiquette concerns. While the act may have been staged and harmless, public reaction shows that many travelers still expect conventional behavior in shared flight spaces.

Compared to more disruptive inflight incidents, this episode ranks low in seriousness but still reminds travelers that aircraft cabins remain public environments requiring mutual respect.

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