ABU DHABI- Etihad Airways (EY) introduces the Destination Collection in Business Class while operating from Abu Dhabi International Airport (AUH). The airline combines collectible design with onboard wellness through a new partnership with LANEIGE.

The rollout features 14 collectible amenity kit designs inspired by global destinations, alongside hydration-focused skincare products designed to improve comfort during long-haul travel.

Etihad Unveils Destination-Inspired Amenity Kits

Etihad Airways launches the Destination Collection, a structured and collectible amenity kit range designed for Business Class guests.

The collection includes 14 designs, built across two bag formats, Pouch and Slim, with each format available in seven distinct colorways.

Each color represents a destination within Etihad’s global network. The exterior of every bag displays the city name and geographic coordinates, while the interior features bespoke artwork inspired by the same location.

Design elements include a faceted zipper puller and a refined lining pattern that aligns with the destination theme.

Each bag carries a serial number from 1 to 7, identifying its position within the collection and reinforcing its collectible nature.

This structured design system ensures consistency while encouraging repeat engagement from frequent travelers.

The initial rollout includes Abu Dhabi, Krabi, Mumbai, Lisbon, Addis Ababa, Calgary, and Atlanta.

Routes such as Krabi, Addis Ababa, and Atlanta were introduced in 2025, while Calgary is scheduled to launch in October 2026. The collection will expand annually with additional destinations and updated artwork.

The Abu Dhabi Edition (#1) anchors the collection and reflects Etihad’s heritage. It features design inspiration from the Zayed National Museum and represents the airline’s cultural identity and long-term vision.

Each flight includes a mixed selection of kits, ensuring passengers receive different designs across journeys.

This distribution model supports collectability and enhances the onboard experience without altering service structure.

In-House Design Strategy and Brand Positioning

Etihad developed the Destination Collection internally, enabling full control over design, storytelling, and product quality.

This approach allows the airline to align product development with its premium positioning while utilizing internal creative expertise.

The collection builds on the success of collectible Finjans previously offered in First Class. These cups, inspired by destinations and rooted in Emirati heritage, established a foundation for extending collectability into Business Class.

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, stated that the collection reflects thoughtful design, a strong sense of place, and a commitment to enhancing the guest experience.

He emphasized that in-house development enables the airline to create products that are authentic, purposeful, and aligned with its identity.

LANEIGE Collaboration

Etihad partners with LANEIGE, marking the first airline collaboration for the Korean skincare brand.

The airline is also the only carrier to offer LANEIGE products onboard, creating a clear point of differentiation in premium cabin service.

The skincare range is designed to address the effects of low humidity and cabin pressure on the skin. It includes:

• Water Sleeping Mask with hyaluronic acid and squalane to restore moisture and improve skin appearance
• Lip Sleeping Mask formulated with Berry Fruit Complex, Murumuru Seed, and Shea Butter for deep hydration
• Hand Cream designed to relieve dryness and restore softness

LANEIGE follows a science-driven approach focused on skin barrier protection and hydration. Its formulations are clinically developed to support recovery from travel-related stress such as fatigue and dehydration.

PilKyung Choi, Brand President of LANEIGE, stated that the partnership extends the brand’s skincare expertise into the inflight environment.

He highlighted the integration of skin barrier science with recovery-focused care to create a sensory and effective experience for travelers.

Integration with Etihad Wellbeing Initiative

The collaboration forms part of the Etihad Wellbeing initiative, which aims to improve passenger comfort through a combination of product, environment, and service enhancements.

This initiative includes features such as the Quiet Cabin and refined onboard offerings across multiple touchpoints.

By integrating skincare into the travel experience, Etihad addresses both functional comfort and overall well-being.

The approach reflects a broader shift toward holistic passenger experience design in premium aviation.

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