Jacksonville, Florida, is an ideal addition to any Florida fly-drive or multi-stop itinerary, combining laid-back Atlantic beaches, top tier sports, and rich local history in a vibrant, welcoming city.
Why Include Jacksonville
– Coastal Relaxation: Enjoy 22 miles of sandy beaches plus lively boardwalks and classic seaside activities at Jacksonville Beach, Neptune Beach, and Atlantic Beach—perfect for unwinding between bigger city stops.
– Sporting Appeal: UK and international travellers can catch an NFL Jacksonville Jaguars game or tee off at world-class golf courses, including the iconic TPC Sawgrass, drawing sports fans from both sides of the Atlantic.
– Civil Rights & Heritage: Discover compelling American history at places like American Beach, founded by A.L. Lewis as a haven for Black holidaymakers, and learn about important civil rights events such as Axe Handle Saturday, commemorated in local museums and parks.
– Family-Friendly Attractions: Jacksonville Zoo and Gardens, MOSH science museum, and water parks provide entertainment for all ages, making it an effortless fit for family travel itineraries.
– Fly-Drive Ready: Well-connected for UK visitors, Jacksonville International Airport is just 20 minutes from downtown, and the city regularly features as a starting point in Florida fly-drive holidays, with easy access onward to Amelia Island, St Augustine, Daytona Beach, Orlando, and Miami.
Key Selling Points for UK Agents
– Easy access from UK flights and straightforward car hire, making it a hassle-free first or last stop on a classic Florida road trip.
– Strong links to the UK via NFL (Jacksonville Jaguars games in London), British expat communities, and travel partnerships, adding extra interest for British clients.
– Authentic Florida and less crowded than Orlando or Miami, offering both relaxation and a chance to explore real American culture.
– Ideal stop for 2–3 nights before heading to beaches or theme parks elsewhere in the state.
Jacksonville is the perfect blend of beach, culture, history, and sporting spirit—making it a must-include Florida stop for UK travellers looking for more than just sunshine.


