Taking tennis spirit worldwide
Aviation enthusiasts can expect to spot the newly liveried A380 operating on key international routes, including Houston and Sao Paulo, spreading the theme of global sportsmanship along the way. The airline noted that the livery will remain part of its fleet for the next few years, highlighting its ongoing investment in global sports culture.
Expanding a world‑class sponsorship footprint
Emirates’ global sponsorship network now spans several major sports and cultural partnerships, linking fans across continents. Beyond tennis, its commitments extend to horse racing through the Dubai World Cup and Team Godolphin, golf via the DP World Tour, and cricket across all major ICC events.
The airline also sponsors elite football clubs such as Arsenal, Real Madrid, AC Milan, and FC Bayern Munich, while continuing its nearly decade‑long title partnership of The FA Cup. In the UAE, Emirates supports the Pro League and remains present on Al Ain FC’s training kit this season.
Nivetha Dayanand is Assistant Business Editor at Gulf News, where she spends her days unpacking money, markets, aviation, and the big shifts shaping life in the Gulf. Before returning to Gulf News, she launched Finance Middle East, complete with a podcast and video series.
Her reporting has taken her from breaking spot news to long-form features and high-profile interviews. Nivetha has interviewed Prince Khaled bin Alwaleed Al Saud, Indian ministers Hardeep Singh Puri and N. Chandrababu Naidu, IMF’s Jihad Azour, and a long list of CEOs, regulators, and founders who are reshaping the region’s economy.
An Erasmus Mundus journalism alum, Nivetha has shared classrooms and newsrooms with journalists from more than 40 countries, which probably explains her weakness for data, context, and a good follow-up question.
When she is away from her keyboard (AFK), you are most likely to find her at the gym with an Eminem playlist, bingeing One Piece, or exploring games on her PS5.
