Published on
September 7, 2025

POPLAND Beijing in China has officially welcomed guests into its colourful universe, where Labubu and the entire lineup of Pop Mart stars come off the shelves and into the real world. Nestled inside Chaoyang Park, affectionately known as Beijing’s Central Park, this whimsical theme park pairs vibrant rides and activities with the park’s natural flower-and-lake setting. Stroll through zones inspired by Pop Mart’s collectible designer toys, snap selfies with giant, huggable Labubu friends, and immerse your senses in the playful storylines behind each character.
The park introduces travellers to the Labubu Adventure Forest, a magical wooded area where guests can encounter Labubu, her boyfriend Tycoco, and other characters from The Monsters series. Families and collectors alike can enjoy exploring themed playgrounds, snapping photos with iconic characters, and collecting exclusive merchandise throughout the park.
Attractions and Experiences for All Ages
POPLAND Beijing features live performances and themed dining, offering character-inspired meals that add a playful touch to the visit. Experiential hideaways allow guests to step into the worlds of other Pop Mart characters, including Molly and Dimoo, making the experience interactive and engaging for all age groups.
Pop Street provides a retail and display area where visitors can browse limited-edition toys, view themed statues, and enjoy creative installations. The park’s passport system encourages exploration, as guests collect stamps at different zones, enhancing the sense of adventure during the visit.
Convenient Location and Travel Information
POPLAND Beijing sits just a 30-minute drive from Beijing Capital International Airport, near Chaoyang Park’s West Gate 3. The park’s location makes it easily accessible for both domestic and international travellers, allowing convenient planning for families, collectors, and leisure tourists.
Ticket options remain affordable, with adult admission priced at USD 10.92 and child tickets at USD 12.32, making it a cost-effective entertainment destination in Beijing. Visitors can plan a full-day itinerary within the park to maximise experiences, from attractions to dining and shopping.
About Labubu and Pop Mart
Labubu characters were created by Hong Kong-born artist Kasing Lung and introduced in the 2015 picture book series The Monsters. Over 100 distinct characters now exist, inspiring collectible toys and collaborations with Pop Mart, which launched in 2019. Labubu has become highly popular among collectors, often appearing as fashionable bag charms and high-value collectibles.
Pop Mart International Group continues to expand its experiential offerings in China, making POPLAND Beijing a focal point for fans of designer toys and immersive theme park experiences. The park blends creativity, art, and playful engagement, appealing to tourists seeking novel entertainment options.
Experiential Travel at POPLAND Beijing
POPLAND Beijing provides a unique travel experience where visitors immerse themselves in the magical world of Labubu and other Pop Mart characters. The combination of interactive attractions, themed dining, and Instagram-worthy spots makes it a standout destination for families, collectors, and toy enthusiasts.
Travelers can explore the Labubu Adventure Forest, shop for exclusive merchandise on Pop Street, and enjoy live performances, all within the scenic Chaoyang Park. The park’s passport system encourages exploration and engagement, ensuring a memorable visit for guests of all ages.
Located just a quick ride from Beijing Capital International Airport and boasting competitively priced entry options, POPLAND Beijing slots neatly into any Beijing travel plan. Primarily centred on immersion rather than observation, the venue taps into a rapidly expanding shift towards hands-on tourism in China and, as such, deserves a spot on the agenda of both local day-trippers and international sight-seers alike.
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