Ruby New York City will invite lifestyle-minded travelers into a soulful, high-energy environment shaped by the rhythm of the city. The 24/7 lobby bar will serve as the social heartbeat of the hotel for guests and locals alike, echoing the vibrant atmosphere that defines Ruby’s European portfolio. Across 187 thoughtfully designed rooms, guests will find everything they need and nothing they don’t. From signature cozy beds to rainfall showers and premium finishes, each space is built for effortless comfort.
Located along Manhattan’s famed Avenue of the Americas, Ruby New York City will place guests steps away from popular landmarks such as Herald Square, the Empire State Building and Madison Square Garden. A comprehensive renovation set to begin later this year will transform an 18-story, historic 1930s-era building into a flagship for the Ruby brand.
Local hotel, residential and commercial developer AC Developers will be the owners of Ruby New York City, while Aimbridge Hospitality will oversee its operations.
Founded in Germany in 2013, Ruby Hotels’ 40* open and pipeline global properties predominantly span Europe’s largest and most prominent cities. Beyond its U.S. expansion, Ruby’s 2026 global signings to date include its first planned hotel in Belgium and new properties in Germany and Italy. These additions further IHG’s ambition to grow Ruby to more than 120 global hotels during the next decade and more than 250 during the next 20 years.
The forthcoming Ruby New York City also builds on IHG’s recent expansion across the market. Luxury and lifestyle brand Kimpton recently opened the doors to two new properties – Kimpton Era Midtown – New York and Kimpton Ashbel New York – Park Avenue. IHG premium brand voco hotels opened its largest Americas hotel in Times Square, a 32-story property also owned by AC Developers. Later this year, IHG’s renowned Crowne Plaza brand also will return to Times Square with the opening of a newly converted hotel.
For more information on Ruby, or to book a stay, visit ruby-hotels.com or download the IHG One Rewards mobile app.
*System and pipeline data as of Q1 2026
The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with their Lean Luxury
philosophy. By having a lean organizational structure and concentrating on the essentials, Ruby manages to create a
contemporary, affordable form of luxury for the modern, cost- and style-conscious customers.
Founded in 2013, the group already operates four Ruby Hotels, with neun more under construction.
IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.
