The new 2025 Acura ADX isn’t trying to be everything to everyone — it’s just really good at being exactly what a lot of people want right now: a sharp-looking, fun-to-drive compact SUV that feels premium without being over-the-top.
This is Acura’s first “gateway” SUV, and they’ve packed it with personality, thoughtful tech, and just the right amount of punch under the hood.
It’s Stylish, Quick, and Packed with Smart Tech
The ADX runs on a turbocharged 1.5-liter engine, giving you smooth, confident power whether you’re heading to work or taking off for a weekend escape. And if you live somewhere that gets all four seasons — or like hitting the trails — the available all-wheel drive adds a layer of capability you’ll appreciate.
Inside, it’s clear Acura had comfort and creativity in mind. The available Bang & Olufsen sound system is tuned to perfection, the panoramic moonroof makes the cabin feel extra open and bright, and Google built-in keeps everything connected and easy to use. It’s practical where it counts and just the right amount of extra where it matters.
A Launch That’s as Fun as the SUV Itself
Acura didn’t go with a cookie-cutter ad campaign for this one. Instead, they teamed up with five boundary-pushing artists who brought their own take to the ADX’s bold style. From stop-motion to murals to trippy digital animation, each artist highlighted something different — whether it was the car’s performance, design, or all-weather confidence.
The campaign is called “Crafted to Match Your Energy,” and it really feels that way. It’s not just about showing a car — it’s about showing how the ADX fits into real life, creative energy and all.
Built for Real-World Living
The ADX is for people who want something more than just basic, but also don’t want to jump straight into a six-figure luxury SUV. It’s compact enough for tight parking spots and city streets, but roomy enough for road trips and hauling your gear. Everything about it feels intentional: from the crisp digital displays to the way the available A-Spec trim adds a little attitude without trying too hard.
And for a first-time luxury buyer, it doesn’t just check the boxes — it brings a little joy to the drive.
Why This SUV Could Be a Game Changer
With the ADX, Acura isn’t just adding another model to the lineup — they’re welcoming a new wave of drivers into the brand. It’s clear they’re thinking beyond horsepower and leather seats. They’re thinking about experience, creativity, and how people really use their cars today.
It’s also hitting the streets at the right time, making its debut during the March college basketball buzz and popping up in places like LA, New York, and Miami.
