Virgin Voyages said it closed 2025 with its strongest year-over-year performance since launch, reporting what it calls a record momentum with double-digit revenue surge.

More specifically, bookings were up almost 20% year-over-year, with gross ticket revenue increasing almost 30%, and ships sailing at full commercial load factors.

January 2026 marked the highest booking month in company history, the company said.

The brand explained that it is capitalizing on a rising demand in the adult-only travel sector, which is expected to double to $18.1 billion by 2033, compared to $9.2 billion in 2024.

Nirmal Saverimuttu, CEO of Virgin Voyages, said that kid-free travel is not a niche category, but a movement.

“We didn’t approach kid-free travel as a short-term trend. We built Virgin Voyages around it from day one. As more adults look for space to truly switch off and reconnect, whether that’s with themselves, their partners or their friends, we’re seeing that what we created genuinely resonates,” Saverimuttu explained.

The segment is said to be growing at a 7.8% compound annual growth rate, fueled by factors such as changing traveler priorities, a renewed focus on balance, and greater cultural visibility, among others.

Virgin also shared that longer itineraries are outperforming forecasts, particularly in the Caribbean, Mediterranean, and Northern Europe, but the US remains the strongest market for the brand, with Alaska bookings up triple digits.

The company considers the debut of Brilliant Lady, the fourth vessel in the company’s fleet, a defining moment for its 2025.

The ship kicked off its maiden season for Virgin Voyages in New York City on Sep. 5, 2025.