NEWS FLASH
Air Serbia and Banca Intesa have signed a Letter of Intentions for the issuing a co-branded VISA card for all users of Air Serbia’s future loyalty programme. The national carrier’s new loyalty programme, which will replace the existing Etihad Guest frequent flyer, will enable point accrual which is not exclusively linked to travel. Thanks to its strategic partnerships with banks, payment card holders will be able to enjoy the benefits of the programme with everyday shopping. Air Serbia’s CEO, Jiri Marek, said, “Partnership with Banca Intesa is a strategic step forward in our vision of offering top-quality service to our passengers at all times. Our goal is to combine everyday financial activities with the world of travel with an innovative co-branded card, designed with a clear intention – to make our loyalty programme even more attractive and accessible. We want our more than 4.5 million passengers per year to really feel that the company appreciates them and rewards their loyalty adequately. The new card will bring discounts and benefits, and also expand the range of rewards, making everyday shopping a firm step closer towards a new destination. In this manner, the loyalty of our passengers gains new value, whether they are on a plane or on the ground”. Banca Intesa is Serbia’s largest bank by total assets.
