Greece ranks fourth on the list of the most popular countries for Europeans to vacation this summer.
It shares this position with Portugal; while Spain and Italy, which are in first and second place respectively, appear significantly stronger compared to the previous year. This is a development attributed in part to their comparatively greater distance from the epicenter of the war in the Persian Gulf.
In third is France, the same as last year. Greece and Portugal are followed with lower percentages by Germany and the United Kingdom. Turkey, Croatia and Austria make up the top 10.
According to the latest European Travel Commission report, Europeans’ travel sentiment for spring and summer 2026 has soared to 82%, up 10% and reaching its highest level since 2020. Greece remains one of the central pillars of this enthusiasm, with 8% of respondents choosing it as their next destination within Europe. This country consistently attracts interest from a wide range of markets, as 7% of Germans, Britons, French, Dutch, Belgians and Poles plan to visit it in the coming months. At the same time, 6% of Austrians and Swiss, and 5% of Italians and Spaniards place Greece high on their list of destinations. This momentum is fueled by a general shift toward Mediterranean countries, which have seen a 17% increase in preferences, accounting for 59% of total travel interest.
The dominant motivation for these trips is leisure, which is a priority for 77% of Europeans, while “Sea and Sun” holidays remain the top choice at 28%. Despite the strong intention to travel, the survey highlights significant challenges, with rising costs being the main concern for 20% of respondents. Owing to inflationary pressure, there is a trend toward shorter stays, with 38% planning trips of 4-6 nights, while budgets under €1,000 per person are gaining ground.
Geopolitical instability also plays a key role in decisions, with security now the most important factor in choosing a destination for 22% of travelers. Tensions in the Middle East are a concern for 18% of Europeans, affecting feelings of security and leading many to prefer destinations perceived as more geographically protected.
